The future of advertising is PR

If you're looking into starting a marketing campaign, this blog post by Eric Karljaluoto, creative director at smashLAB, might offer some fresh perspective. It's an insightful read, though not for someone who's easily offended. Here are the main points I took away from the article:

• "Don't spam, engage people in a dialogue."
• "It’s no longer about the number of messages you send; instead, concentrate on the actual interaction or engagement that results."

Additional reading:

• SmashLAB's Primer in Social Media
• Seth Godin's Email checklist